Online Shopping is a new way of filling one's shopping bag or so called 'shopping cart' sitting at home. One can buy "trendy" footwear, clothes, accessories, mobiles, television, laptops, tablets, etc according to their choices 24x7 just while surfing through net. Many online shopping websites offer their visitors to shop anything they wish just by paying online through credit cards or even provides the option of paying at the time of delivery of the goods.
Online shopping saves fuel, energy, time and exertion of people and makes possible the delivery of the goods of one's choice at the door step of the individual. People generally find it difficult to choose the desired product between the huge crowed of malls or markets. One can shop with mental peace the desired product and can review the products for hours by sitting on chair at home. One can check the details and can compare the prices of other brands offering the same kind of product with few mouse clicks.
IPSOS, world's third largest market research company, conducted a survey 71% people prefer shopping online. In that 29% prefer shopping on their mobile/smart phones, 27% on computer and 15% on their tablets. But how many people in India own all these electric goods. Has online shopping been able to enter every lane of the cities of India? One reason can be the incapability of people to own luxurious items like computers, laptops, tabs and cell phones. Moreover, there are still large no. of people who don't have the knowledge of surfacing the net.
Also, most of these websites provide goods of various brands, i.e. they are brand oriented. There are still a large no. of households that don't prefer to buy goods like shoes, glares, accessories and clothes of any particular brand. They rather prefer to buy such products from local market. A good example of this is the popularity of various local markets like Sarojini Nagar market, Kamla Nagar market,Lajpat Nagar market in the capital city of India, New Delhi.
So, although online shopping has been able to gain popularity and demand within consumers, it still needs to make its presence feel among the middle class or lower middle class society.
